Write a press release
In a press release, journalists expect to see information in a very specific structure. They’ll quickly scan each release to see if it’s something they — or their boss — might be interested in covering.
Stories with local appeal are more likely to be picked up by local outlets. Emphasise your cause’s connection to the community served by your target.
- Be clear and candid. Make it easy for the reporter to understand your story, verify its accuracy and see its relevance to their audience.
- Think like a journalist. Ask yourself: what’s newsworthy about your situation? What makes your cause relevant to current news (maybe a rare health condition or a natural disaster)?
- Talk about how important your fundraiser is to the beneficiary. Be clear about how funds will be used and the meaningful difference they will make.
- Include a link to your GoFundMe fundraiser. Before you reach out to local media, your page should be complete, compelling and ready to be seen by thousands of people.
- Emphasise community ties. What clubs, churches, synagogues, or local not-for-profits are you or the beneficiary connected with? People like to donate to someone with a history of giving to the community.
- Describe how hopeful you are for a good outcome and how you’re dealing with challenges. Show that you’re working hard to overcome obstacles — you just need a little help.